Meet

The exact outbound offer frameworks used to
generate meetings on autopilot

Built by two ex-Heads of Sales who’ve scaled outbound for brands from pre-seed startups to enterprise giants like Hyperoptic, this playbook shares the exact copywriting and GTM engineering methods behind some of the most high-performing LinkedIn and cold email campaigns in SaaS, Web3, Telco, and VC.

Get A Copy

Inside, you’ll find:

  • How to craft copy that books meetings—not bounces
    Step-by-step breakdowns for writing email copy that hits deep pain points, passes the “Ok, and?” test, and survives the mobile scroll.

  • Value propositions that cut through noise
    Most offers fail because they lack clarity or originality. This guide helps you build high-converting propositions using business outcomes and risk-reversals.

  • Market sophistication frameworks
    Position your offer depending on how saturated or jaded your market is—whether you're disrupting or differentiating.

  • Tool-Linked Templates
    Forget subject line A/B tests—learn how to vary pain types, personas, and offer types to find what truly converts.

Built for

  • Founders tired of guessing what “good” copy looks like
  • GTM teams who want repeatable, scalable outbound
  • Agencies running cold outbound for clients
  • SDRs and Sales Leads looking to uplevel their campaign strategy

Want a copy?

Who made this?

We’re Abbas Somji and Leo Branica—co-founders of The Playbook Agency, and the only outbound agency led by two ex-Heads of Sales. We’ve used this playbook to help startups raise Series A and boost outbound ROI at companies with 500+ seats.

Get a copy
The Playbook Agency

Get Your Free Copy


No fluff. Just frameworks. Download your copy of The Outbound Offer Playbook below.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Clay Expert

Stay connected

I build outbound & RevOps automations for the world’s most ambitious SaaS, Web3 & B2B orgs The Playbook Agency

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.