outbound Strategy
The Outbound Offer Playbook
Built by two ex-Heads of Sales who’ve scaled outbound for brands from pre-seed startups to enterprise giants like Hyperoptic, this playbook shares the exact copywriting and GTM engineering methods behind some of the most high-performing LinkedIn and cold email campaigns in SaaS, Web3, Telco, and VC.
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How to craft copy that books meetings—not bounces
Step-by-step breakdowns for writing email copy that hits deep pain points, passes the “Ok, and?” test, and survives the mobile scroll.
Value propositions that cut through noise
Most offers fail because they lack clarity or originality. This guide helps you build high-converting propositions using business outcomes and risk-reversals.
Market sophistication frameworks
Position your offer depending on how saturated or jaded your market is—whether you're disrupting or differentiating.
Tool-Linked Templates
Forget subject line A/B tests—learn how to vary pain types, personas, and offer types to find what truly converts.
We’re Abbas Somji and Leo Branica—co-founders of The Playbook Agency, and the only outbound agency led by two ex-Heads of Sales. We’ve used this playbook to help startups raise Series A and boost outbound ROI at companies with 500+ seats.
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No fluff. Just frameworks. Download your copy of The Outbound Offer Playbook below.
I build outbound & RevOps automations for the world’s most ambitious SaaS, Web3 & B2B orgs The Playbook Agency