CLAY PLaybook
The Ultimate Clay Tables
Built for Sales, Marketing, and RevOps teams looking to squeeze every drop of value out of Clay.This mega guide breaks down 100+ real-world, revenue-driving Clay workflows—each one mapped with impact rating, implementation tips, and practical use cases from B2B teams in the trenches.
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30+ Sales Tables
From champion trackers to pipeline lookalike builders, social selling amplifiers, and competitor displacement campaigns.
35+ Marketing Tables
Website de-anonymisers, ABM orchestrators, content performance predictors, and viral amplification engines.
30+ RevOps Tables
Everything from CRM hygiene and lead routing to forecasting accuracy, capacity planning, and revenue intelligence dashboards.
Cross-Functional Plays
Orchestrate ABM, unify intent signals, and turn GTM into a single, aligned machine across your entire org.
Clay is powerful—but only if you know what to build. This guide gives you 101 blueprints used by leading GTM teams to:
⚫︎ Cut waste in sales motions
⚫︎ Build cleaner, smarter, more scalable workflows
⚫︎ Turn signals into revenue
⚫︎ Automate the boring, optimise the important
Whether you’re launching your first Clay instance or scaling across departments, this is your reference manual.
Download The Ultimate Intent Signal Playbook and
start sending outreach that feels like good timing—not interruption.
I build outbound & RevOps automations for the world’s most ambitious SaaS, Web3 & B2B orgs The Playbook Agency