outbound Strategy
The Ultimate Intent Signal Playbook
Outbound isn’t about volume anymore—it’s about timing. This guide unpacks how top-performing teams use 1st, 2nd, and 3rd party intent data to identify warm buyers and drive pipeline with precision.
Built for GTM, RevOps, and sales teams who want to stop chasing cold leads and start reaching out when it actually matters.
Full breakdown of intent signals
Know the difference between direct, behavioural, and inferred buying intent—across product, marketing, CRM, job boards, tech stacks, and more.
Activation tips from real campaigns
How to layer multiple signals, weight for recency, and set up practical scoring models that plug directly into your GTM flow.
Ready-to-use signal lists
Track hundreds of buyer signals—from site visits and demo form abandons to funding news, tool adoption, and Slack community activity.
Intent-based targeting strategies
Use buying signals to reduce CAC, improve conversion rates, and get your reps focused on the 10% of accounts that actually want to hear from you.
Intent beats guesswork. With the right signals in place, you can spot buyers in motion—and strike when they’re most likely to respond.This guide walks you through everything from signal categories to scoring logic to GTM activation.
Get a copy
Download The Ultimate Intent Signal Playbook and
start sending outreach that feels like good timing—not interruption.
I build outbound & RevOps automations for the world’s most ambitious SaaS, Web3 & B2B orgs The Playbook Agency